Sam Ayliffe

Sam Ayliffe 0414 976 865

Sam is the sole Director and owner trading as Astute Dee Why and also Astute Soldiers Point, with experienced Brokers Jason Ross and David Tickle assisting him with the client direction. Sam is highly regarded in the industry since 2000, known for his boundless passion, energy and dedication toward client service and solutions, as a fully integrated financial services model.

Over the years, for a five year period, Sam was a regular contributor to live Sky Channel’s “Your Money, Your Call” property and investments segment, a guest panellist with Diana Dorahy, Bridie Barry, then Margaret Lomas. Sam is recognised as an expert in the area of lending and investments.

With a wealth of experience in banking and mortgage broking and qualified with certificate in Accounting, and Diploma of Financial Services in Finance/Mortgage Broking (Management); Sam brings a measured and experienced approach to the industry, doing all it takes to deliver results for his clients where possible.

Sam is committed to ensuring that clients receive the upmost in service before, during and after their finance needs are met, challenging lenders to earn the right to service clients of Astute Dee Why. With a very talented team, many who have enjoyed working alongside Sam since 2004, there is great longevity and experience within the ranks of Astute Dee Why and Soldier’s Point.

Having a full financial planning and advice firm, Apexx Wealth (Licenced within Astute Finance Insurance & Wealth), Sam and Andrew Foo are well positioned to look after all the clients financial and advice needs.
Sam has always been a Northern Beaches local, born and raised in Avalon.

Sam and his wife Sandi reside in Balgowlah with their three daughters Lily, Madeleine and Holly. Sam is a keen rugby, AFL, and cricket supporter with a passion for motorcycling.

Astute Dee Why are also proud and loyal supporters of the local community, having supported local schools for their fundraising events, charity walks and events, for many years.

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Jason Ross

Jason Ross 0434 186 411

Presently studying for his Accounting degree, Jason is a credible and knowledgeable person especially in the important areas of finance. Whether you are seeking a home loan, investment loans, construction loans, or another specialised area of auto and equipment finance, Jason dedicates himself to all your financial needs.

Jason joined the Astute Group after a long association with the firm, its people, and the finance industry.

Jason is well supported by the team at Astute, covering all your needs of Lending, Financial Planning, and Property.

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Jacob Birch

Jacob Birch 0416 090 064

Running a business offers the freedom to follow your dreams but comes with some unique challenges. Obtaining financing (or refinancing) for your business or home can be difficult and stressful, especially in today’s market. My extensive experience in the industry and understanding of the small business market means I can tailor a solution for you and help you navigate the challenges. I focus on building lifelong relationships and pride myself on assisting my client’s as their businesses grows and financial needs change.


I am qualified with a Certificate IV in Mortgage Broking, registered with the MFAA and have over twelve years’ experience in the banking and finance industry. I have worked for three of the top four financial institutions in Australia as a commercial and residential lender, and helped clients all over Australia.


I am driven to ensure my clients achieve their personal and business goals, tailored to their unique situation with the very best rates on offer.

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Andrew Foo

Andrew Foo 02 9984 1911

Astute Dee Why has a close relationship with Andrew Foo from Apexx Wealth who can provide you with objectively sound financial advice. Please find below an extract of Andrew’s bio:

I grew up with a large loving close-knit extended family with very strong family values. My parents emigrated to Australia in the 1980s and called this great country we live in home.

I completed a Bachelor of Business (University of Technology, Sydney) in 2007 focusing on Personal Financial Advice and began my career in financial services as a graduate at Macquarie Bank. Being selected for the only role within the Financial Planning group out of thousands of applicants was truly humbling. I progressed through various managerial roles within the bank and worked closely with many financial advisers and their practices during my time there.

I am very passionate about helping people obtain true objective financial advice. I have found that throughout my time as a financial adviser, people lacked defined goals and this meant their investing activities had no set timeframes or strategic links to specific outcomes in the future. I place a large emphasis on educating my clients around the key concepts of investing and ‘financial risk’ and how it is a critical part in the achievement of their financial goals. I have a desire to see my clients build strong and sustainable financial foundations in their homes.

They key areas of advice we focus on include:

  • Superannuation Strategies (including SMSFs)
  • Insurance Protection
  • Investment Portfolio Creation
  • Cashflow Management Planning
  • Pre-Retirement and Retirement Planning

I look forward to meeting you if you’d like to get in touch.

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